Fulano makes innovative digital solutions that inspire people and reshape brands.

Our Thinking

Fulano is a digital-centric design studio concerned with producing visual experiences that inspire, shape perception and grow business and institutions. We work across a wide range of media to create a consistent language from digital media to printed matter.

We believe that today, all branding should begin with digital media. Statistically, digital media has become the primary source of information, making it what should be the focus of any brand or campaign. Its access and quantifiable data give us an unprecedented ability to do more than ever before. Fulano builds digital brands first then transitions into a consistent language in all other traditional supportive media.

Our History

Fulano was founded by Frances Trombly and Leyden Rodriguez in 2005. After working for years as an art director and interactive director in several agencies, Leyden decided to leave his position and open Fulano with Frances. For years Leyden joined agencies and building their web and digital departments with all the contacts and experience he had amassed. After working with these agencies for years, it was time to go on his own.

Fulano quickly began relationships with several agencies designing and developing all their clients’ websites as well as bringing on their own clients. Today we continue to be a boutique digital design studio working on projects we are passionate about—many of them in culture and the arts.