The mission of ArtCenter/South Florida is to support artists and advance the knowledge and practice of contemporary visual arts and culture in South Florida. ArtCenter creates opportunities for experimentation and innovation and encourages the exchange of ideas across cultures through residencies, exhibitions, public programs, education, and outreach. ArtCenter has served as a catalyst for the South Florida arts community for the past 30 years and it continues to re-invent itself and stay current to better serve the community and the artists’ needs.
Since 2014, ArtCenter/South Florida has been restructured with support from the Knight Foundation and unprecedented growth. Fulano was approached to help bring the organization’s website to the next level. Their main digital presence, the website was difficult to update and the design had not been updated for almost 10 years. As mobile devices have become commonplace, a lot has changed since their website was updated. With difficult to navigate menus and a non-responsive website, ArtCenter’s image, and programs were suffering under the weight of outdated design and technology.
We worked closely with the ArtCenter/South Florida team to craft a new digital presence that reflected the new organization visually, could be easily expanded, and was user-friendly to staff and users alike.