Specializes in contemporary emerging and mid-career artists, and art advisory services Mindy Solomon Gallery represents artists working in a variety of styles. The gallery program explores the intersection of art and design through an ongoing dialog between two and three-dimensional objects. Utilizing the gallery space as a platform for inventive exhibitions, museum visitations, and public lectures, Solomon invites a sense of community and aesthetic enrichment.

With a move to a new space and a growing list of artists, fair participation, and international attention, the gallery was ready to reshape its brand and digital presence. Fulano was approached as a digital partner to rebrand and shape the gallery’s visual communication.

As the gallery’s brand and digital partner, we work together to direct the gallery brand and visual communication to continue communicating a consistent image that positions the gallery to the right audience. We design and develop the website to reinforce a new brand we created. Emails are crafted on a weekly basis strategically promoting exhibitions, artists, events, and fair participation.

For us, this level of collaboration is key to ensuring a brands integrity over time and stimulate awareness and growth. It’s what we love.

“I began working with Leyden and Frances a year ago, and since engaging their services I have received excellent feedback about my website. Leyden reviewed my program thoroughly to determine an online presence that would best tell my story. The quality of the content, as well as images, has been very effective in moving my business forward.”

—Mindy Solomon, Owner & Director, Mindy Solomon Gallery